Tom Rebolledo
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BXC Hoodie Cover

Herencia De Patrones

Merchandise

2024

Herencia de Patrones is a popular Mexican band known for their distinctive style of music, blending traditional regional sounds with contemporary influences. The band has a dedicated fanbase that resonates with their authentic and innovative approach to music.


Team


Tools


Timeline


Brandon Contreras Collaborator

Illustrator Photoshop

2 weeks July 2024

Problem


Solution


Creating a merchandise line that authentically represent their brand while appealing to their fanbase. The project needed to be completed within a tight two-week timeline, balancing cultural relevance, modern style, and practicality.

A stylish and functional line of hoodies, t-shirts, shorts, and sweatpants was created, featuring bold graphics, cultural elements, and high-quality materials to meet fan expectations.

Design Journey


  • Initial Discussions Consulted with the band to understand their vision and preferred themes.

  • Inspiration Gathering Researched cultural motifs and modern streetwear trends to inform the designs.

  • Concept Development Created initial sketches incorporating cultural elements and modern streetwear influences.

  • Prototyping Developed prototypes, focusing on bold graphics, neutral tones, and functional designs.

  • Feedback and Refinement Reviewed prototypes with the band, making adjustments to align with their brand identity.

  • Final Production Ensured high-quality materials and attention to detail in the final merchandise line.

Visual Decision


Audience Insights Analyzed the fanbase through social media. Fans favored bold, culturally-inspired designs. The decision was to focus on authenticity and bold design elements.

Design Execution Created mock-ups of hoodies, t-shirts, shorts, and sweatpants. Bold graphics and comfort were prioritized. The decision was to keep designs striking yet practical.

Target Audience


Young Adults

Resonate with the band’s music and cultural identity.

Needs

This audience values bold, authentic designs that blend tradition with contemporary style.

Showcase


Herencia De Patrones Grunge Sweater FrontHerencia De Patrones Grunge Sweater BackHerencia De Patrones Star Sweatpants FrontHerencia De Patrones Star Sweatpants BackHerencia De Patrones Heart Shirt FrontHerencia De Patrones Heart Shirt Back

Challenges


Tight Deadlines The two-week design and production timeline demanded swift workflows and decisions.

Cultural Authenticity Balancing the band’s identity with modern streetwear trends was challenging.

Conclusion


This project highlighted the value of combining creative vision with collaboration to produce merchandise that resonates with a target audience. By staying aligned with fan preferences and the band’s identity, the merchandise line successfully enhanced the band’s brand and deepened audience engagement.

Reflection


Arrows Icon

Aligned designs with the band and trends

Target Icon

Balancing pace and perfection

Chat Icon

Receiving feedback and iterating