BxC
2025
BxC is a custom shoe brand that creates unique footwear inspired by regional Mexican artists. Blending streetwear with cultural heritage, the brand celebrates music, identity, and creative expression through bold, artist-driven designs.
My Role
Tools
Timeline
Deliverables
Campaign Director Creative Strategy, Music Promotion, Digital Branding
Photoshop
1 Month March 2025
Social Media Assets
Problem
Solution
Needed social media assets that reflected their vibrant music and connected with their growing fanbase. The challenge was creating designs that captured their energy and cultural roots while boosting engagement
Designed dynamic, culturally inspired social media assets that captured the group's energy and identity. These assets increased fan engagement and strengthened their digital presence across platforms
Design Journey
Research Researched Mexican design elements and social media trends to create culturally relevant visuals.
Collaboration Worked closely with Los Gemelos to align the designs with their music style and brand identity.
Visual Style Exploration Tested various color schemes and typography options.
Prototyping
Created layouts focusing on dynamic structure and clarity.
Refinement and Testing Refined designs based on band feedback.
Final Production & Optimization Optimized assets for effective social media use.
Visual Decision
Bold Graphics Incorporated elements inspired by the band’s logo and lyrics to reflect their identity.
Color Palette Used neutral and dark tones for a versatile, modern aesthetic.
Showcase
Results
The Me Porto Bonito YouTube banner contributed to making the song’s music video the most viewed on their channel for the year, reflecting its role in capturing audience attention.
Fans on Instagram responded enthusiastically to the visuals for the Marca MP collaboration, with posts receiving significantly higher engagement compared to previous campaigns.
The designs strengthened Los Gemelos de Sinaloa’s digital presence by: Reinforcing their cultural identity through visually appealing elements.
Aligning their visuals with current trends in music promotion.
A notable increase in YouTube video views and Instagram post interactions.
Positive feedback from fans and followers, indicating strong emotional resonance with the designs.
Challenges
Audience Connection Designing visuals that aligned with the band's identity and resonated with their fans.
Multi-Platform Adaptation Optimizing designs for different social media platforms while maintaining visual quality.
Conclusion
Through thoughtful research, creative execution, and alignment with Los Gemelos de Sinaloa’s vision, the social media assets effectively enhanced their digital presence and audience engagement. The success of these projects underscores the importance of strategic visual design in music promotion.