Desvelada Records
Social Media Merchandise
2022
Gemeliza is a streetwear clothing brand created by Juan Moises, lead singer of Los Gemelos De Sinaloa, targeting young, urban fashion enthusiasts interested in regional Mexican music culture. Born from the collision of music and fashion, the brand represents a vibrant cultural statement.
My Role
Tools
Timeline
Deliverables
Design Strategist Brand Identity, Cultural Storytelling, Strategic
Illustrator Photoshop
1 Day Aug 2022
Merch Social Media Graphic Assets
Problem
Solution
Limited visual identity on YouTube, making it harder to establish a strong presence and attract a growing audience. They also lacked branded merchandise to engage their audience beyond digital platforms.
Design a professional, visually engaging YouTube profile picture, banner, and sweater merchandise that resonate with Desvelada Records' brand and music community while enhancing audience engagement across platforms.
Design Journey
Understanding the Vision Collaborated with Desvelada Records to understand their vision and brand identity.
Research Researched visual trends in the music industry and analyzed competitor channels for effective design cues.
Sketching Ideas Created initial sketches and digital mockups incorporating bold colors and urban aesthetics.
Prototyping Developed high-fidelity designs for the profile picture and banner using Adobe tools.
Refinement Shared prototypes with Desvelada Records, making adjustments based on their feedback.
Delivery Delivered polished designs ready for upload, ensuring compatibility with YouTube’s format requirements.
Visual Decision
Color Palette Black, white, and gray define modern minimalism and urban sophistication.
Typography GoodTimes' bold, futuristic style conveys modern energy, capturing the Gemeliza brand's innovative and urban appeal. Goodtimes Aa
Merchandise
Social Media Assets
Challenges
Creative Balance Reflecting the vibrant essence of the record label professionally.
Feedback Management Incorporating feedback quickly while meeting tight deadlines.
Reflection
Creative Adaptation
Adapted strategies to align culture with brand vision
Emotional Impact
Learned the importance of balancing creative expression with cultural authenticity