Tom Rebolledo
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Gemeliza Cover

Gemeliza

Brand Image

2024

Gemeliza is a streetwear clothing brand created by Juan Moises, lead singer of Los Gemelos De Sinaloa, targeting young, urban fashion enthusiasts interested in regional Mexican music culture. Emerging from the collision of music and fashion, the brand represents a vibrant cultural statement.


My Role


Tools


Timeline


Design Lead Brand Identity, Logo Design, Graphic Design, Brand Strategy

Illustrator Photoshop

2 weeks July 2024

Problem


Solution


Create a streetwear brand identity that could authentically bridge the gap between regional Mexican music culture and contemporary urban fashion, avoiding the pitfalls of generic band merchandise while capturing the unique essence of Los Gemelos De Sinaloa.

Developing a carefully crafted visual language that seamlessly integrated musical heritage with cutting-edge streetwear design, we created a brand identity that transforms cultural expression into a wearable, compelling narrative.

Design Journey


  • Vision Consulted with the band to understand their vision and preferred themes.

  • Research and Inspiration Explored Mexican motifs and streetwear trends for design ideas.

  • Concepts Drafted designs blending cultural elements with urban aesthetics.

  • Creating Samples Created samples with bold graphics, neutral tones, and functional styles.

  • Refinement Revised designs based on team input for brand alignment.

  • Finalization Produced high-quality merchandise with attention to detail.

Visual Decision


Typography Its angular, intricate letterforms create a powerful graphic language that bridges traditional typographic styles with contemporary streetwear aesthetics. Cabazon Aa


Gemeliza

Showcase


La Gemliza Shirt FrontLa Gemeliza Shirt BackCity of Angels FrontArriba La Gemeliza Shirt BackGemeliza Shirt FrontGemeliza Shirt Back

Challenges


Cultural Authenticity Bridging cultural roots with contemporary streetwear design.

Design Complexity Crafting a narrative-rich brand identity without visual noise.

Conclusion


The Gemeliza project demonstrated the power of design to transform musical identity into a compelling streetwear narrative. By blending cultural authenticity with contemporary aesthetics, we created a brand that resonates deeply with both music fans and fashion enthusiasts, elevating the concept of artist merchandise.

Reflection


Chat Icon

Teamwork

Efficient teamwork and communication turn challenges into opportunities

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Balance

Learned the importance of balancing creative expression with cultural authenticity