Gemeliza
Brand Image
2024
Gemeliza is a streetwear clothing brand created by Juan Moises, lead singer of Los Gemelos De Sinaloa, targeting young, urban fashion enthusiasts interested in regional Mexican music culture. Emerging from the collision of music and fashion, the brand represents a vibrant cultural statement.
My Role
Tools
Timeline
Design Lead Brand Identity, Logo Design, Graphic Design, Brand Strategy
Illustrator Photoshop
2 weeks July 2024
Problem
Solution
Create a streetwear brand identity that could authentically bridge the gap between regional Mexican music culture and contemporary urban fashion, avoiding the pitfalls of generic band merchandise while capturing the unique essence of Los Gemelos De Sinaloa.
Developing a carefully crafted visual language that seamlessly integrated musical heritage with cutting-edge streetwear design, we created a brand identity that transforms cultural expression into a wearable, compelling narrative.
Design Journey
Vision Consulted with the band to understand their vision and preferred themes.
Research and Inspiration Explored Mexican motifs and streetwear trends for design ideas.
Concepts Drafted designs blending cultural elements with urban aesthetics.
Creating Samples Created samples with bold graphics, neutral tones, and functional styles.
Refinement Revised designs based on team input for brand alignment.
Finalization Produced high-quality merchandise with attention to detail.
Visual Decision
Typography Its angular, intricate letterforms create a powerful graphic language that bridges traditional typographic styles with contemporary streetwear aesthetics. Cabazon Aa
Logo
Showcase
Challenges
Cultural Authenticity Bridging cultural roots with contemporary streetwear design.
Design Complexity Crafting a narrative-rich brand identity without visual noise.
Conclusion
The Gemeliza project demonstrated the power of design to transform musical identity into a compelling streetwear narrative. By blending cultural authenticity with contemporary aesthetics, we created a brand that resonates deeply with both music fans and fashion enthusiasts, elevating the concept of artist merchandise.
Reflection
Teamwork
Efficient teamwork and communication turn challenges into opportunities
Balance
Learned the importance of balancing creative expression with cultural authenticity